Success Measurement

To successfully scale and manage marketing campaigns it is crucial to understand the performance and impact of each marketing channel on your business results. While some marketing activities are more easy to track, others like TV require special tools and a comprehensive analysis of multiple data points. 

Our service around Success Measurement includes:

  • Data Management/Processing

  • TV Performance Tracking (short- & long-term)

  • Attribution Modelling

  • Marketing Mix Modelling

  • Performance Reporting Infrastructure

  • Robust Testing Strategy